The Client and Project
Granosoy is an investment firm in Brazil that specializes in the agricultural sector. The ask was to create a logo that represented company values and also show their focus on crops.
Starting Block
I began with research and looking into some inspiration. From there I jumped into sketching crops, shapes and symbols that I could explore to form a visual identity of Granosoy. I really enjoy the exploratory phase and working closely with the client on fine tuning the creative direction that embodies their brand.
Next phase
Once we finalized the logo, I wanted show how the new Granosoy mark would translate across different branded content.
The Style Guide
I created a style guide outlining brand fonts, color combinations, accessibility info and suggestions on proper logo usage.
