The Goodyear team wanted to roll out a campaign that celebrated the Cottonbowl and also showed their sponsorship for the event. The idea was to create a rich media expand unit that would show the iconic Goodyear blimp flying through the air and to define the qualities of something that is “Blameworthy”. This was accomplished using javascript animation also an HMTL5 video play with custom controls. Upon user initiated expand, the promotional “Blimpworthy” video would autoplay.